Another j2 event experience

Background

Lensworth Group Limited (Lensworth; a residential property division of Foster's Group Limited) announced in 2002 it would manage further development of the successful North Lakes master planned community. When completed, the development would comprise around 8,000 home sites, a Westfield regional shopping centre, and a championship 18-hole golf course as well as a business park, town centre, restaurants and cafés, more than 40 kilometres of pedestrian and cycle paths, playground areas, ovals, child care centres and primary and secondary schools.

The North Lakes Builders Awards Night recognised outstanding achievements by builders across the North Lakes development.

J2 Services and Solutions

Creative direction

Event management

Venue selection and coordination

Menu design and selection

Design of suite of print material including invitation and menu

Entertainment selection and management

Lighting and audiovisual design and management of contractors

Table and room theming and production

Production and stage management and oversight of event from bump in through bump out

Budget management and cost control

Level of Complexity

Translating the North Lakes four-squares branding into theming elements across room, backdrop, and tables was a core focus creatively. j2 had small candlelight boxes manufactured for the tables, and used opaque surfaces to create a backdrop, which balanced the conservative 'business' nature of the evening with a visually stunning atmosphere.

Key Achievements

Seamless event production, which ran to time, delivered a pleasing menu, and was within client's budget.

Stakeholder Feedback

"A very big thank you to Joanna Jordan and her team who organised the 2nd Annual North Lakes Builders Awards night on behalf of Lensworth North Lakes. This night brings together all of the key builders at North Lakes and recognises their successes through an award ceremony. The food was fantastic, the room decorations where stunning and the night ran extremely smoothly. A true sign of a good evening was the fact that everyone, upon leaving the venue at the end of the night, commented on what a fabulous evening they had."

Tiffany Muller – (former) Marketing Manager, Lensworth North Lakes