Another j2 event experience

Stockland Caloundra Foreshore Fun Run

Portfolio Classification



Location Caloundra, Sunshine Coast
Year j2 involved annually since 2010 (current)
Client Our Lady of the Rosary
(owner/underwriter & beneficiary)
Charity Beneficiary

All funds raised benefit the Parents and Friends Association of local primary school, Our Lady of the Rosary (OLR)

In 2012, more than $17,000 was raised to go towards OLR's Permaculture Garden Program, laptops for financially disadvantaged families and maintenance of the oval

Quick Facts


10km & 3km run, 3km family walk

In 2013, over 1,500 people took part in the fun run with the event raising in excess of $20,000

Approx 900 participants in 2010, over 1,300 in 2012

One of the most scenic courses in Queensland, hugging the Caloundra coastline

$500 for first prize, $200 for second prize and $100 for third prize for both male and female overall winner in the 10km run


The event began in 2005 as an amateur fun run organised by parents and teachers of Our Lady of the Rosary, Caloundra as a fundraiser for the Parents & Friends Association. Being a parent at the school, and knowing her event management experience, skills and resources could greatly support the event's growth, j2 company director, Joanna Jordan personally lent her time in a voluntary capacity.

Following significant event growth and development in 2010/2011, j2 was engaged by the Parents and Friends Association in 2012 to manage registrations, sponsorship, event timing and other critical event deliverables.

J2 Services and Solutions

Negotiate and manage event sponsorship

Manage on-line registration

Develop event brand and marketing materials

Order timing chips and bibs, event t-shirts and signage

Race office set up and management

Create and manage the event's social media and e-marketing tools

Attend organising committee meetings to contribute to all aspects of event planning


Key Achievements

Designed and implemented a strong event brand now carried across all marketing tools.

In 2012 the event was boosted by a three-year naming rights sponsorship deal with Stockland. This sponsorship deal was negotiated by j2 ideas & events.

Introduced an interactive website with on-line registration system to allow participants to register, pay and receive essential event information.

2011 saw the reintroduction of electronic timing chips, allowing the efficient production of accurate race results for competitors.

Increased event participation levels through the Tri Challenge Program (for students and families at OLR).

Successful implementation of a digital strategy that attracts interest and creates a sense of 'event community' through social media.

Stakeholder Feedback

"Thanks to all involved especially Jo Jordan from j2 ideas & events. The day just gets better each year. Jo's professional input is what brings it all together. Thanks Jo from all on the organising committee."

Sean Lever – Chairman, Stockland Caloundra Foreshore Fun Run Organising Committee