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Background
j2 ideas & events were engaged by Australia Post Queensland to produce what became a much anticipated event on the calendar of Australia Post Queensland's most significant business clientele. For seven consecutive years, j2 was responsible for all aspects of the event: creative design and direction, event management and delivery.
J2 Services and Solutions
 Creative direction including annual theme selection
Event management
Venue selection and coordination
Menu design and selection
Design of suite of print material including teaser, invitation, place card and menu
Entertainment selection and management
Lighting and audiovisual design and management of contractors
Table and room theming
Gifting creative strategy, component sourcing and assembly
Production and stage management and oversight of event from bump in through bump out
Budget management and cost control
Risk mitigation and management
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Level of Complexity
Each year details of the party were kept tightly under wraps until the night to maximise audience anticipation and expectation. The theme only was revealed in the invitation to allow guests to dress and prepare for the occasion (typically requiring costume); every other aspect was a surprise.
Key Achievements Spectacular theming concepts were translated into fit-out and presentation. Some of the themes included:
a fiery Cuban Salsa club;
re-creation of the legendary Coconut Grove Hollywood night club (circa 1930);
a futuristic event built around the many interpretations of 'star gazing'; and
a masquerade ball with a modern twist.
Guests were annually presented with a substantial gift at end of evening, in keeping with the respective theme. A project of its own, the resulting packaging and combination of edible, practical and memento contents were generated through creativity and resourcefulness.
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