j2 ideas & events

Our Event Planners

Our people make j2 your solution.

Events are heavily reliant on human resources so it's only natural that j2 ideas & events is its people. To remain the leading Brisbane event management company that j2 has become, we take exceptional care in recruiting, nurturing talent and skill, and retaining our staff and subcontractors.

If your business doesn't have the time, team or technique to spare, let our carefully-selected event planners fill the gap.

our team

j2 is staffed by full-time professionals with backgrounds in creative ideas generation, marketing, event management, administration and operational expertise.

So that your events reach their fullest potential, our team members have been chosen for their attention to detail, and excellent oral and written communication. We ensure our team is informed, well prepared for meetings, and we pride ourselves on being well groomed, calm and composed.

joanna jordan – creative & managing director

Joanna established Joanna Jordan Special Events (now j2) in 1999. Her business acumen was recognised in 2007 when j2 was named Telstra Micro Business of the Year (Qld).

For 25 years through varied roles of Producer, Creative Director and Event Manager, Joanna has turned ideas into reality, achieving some of Brisbane's biggest event milestones:

production manager of Brisbane's first largest corporate lunch of 2,000 guests (2001 Goodwill Games Brisbane Launch, BCEC Great Hall, 1999);

floating the river stage up from Sydney to Brisbane River at South Bank (for concerts associated with 2001 Goodwill Games Brisbane 'RED' program);

for six years, creatively directed the most logistically challenging pyrotechnics event in Australia, Riverfire, rated as such for number of firing sites across roof tops, barges, and bridges among other logistic complexities.

Before j2, Joanna was Manager – Special Events for the 2001 Goodwill Games Brisbane, responsible for all 'non-sport' event elements. Encompassing diverse responsibilities and 'special projects', her role managed 13 full-time event coordinators and project managers, and 100+ appointed contractors.

In the 1990's, Joanna was Entertainment Development Manager at South Bank Parklands. Joanna developed many successful initiatives and presented all special events, festivals, concerts and other forms of entertainment.

j2's head office location at Brisbane Airport's Jetstream Business Park contributed to Joanna being appointed (during 2013) as a founding Director of BNE Enterprise. The association is focused on enhancing and promoting business-to-business activities within the Brisbane Airport precinct, and dedicated to supporting the growth of business and customers at Brisbane Airport.

Passionate about event management being delivered to standards that are expected by law and industry best practice, Joanna instigated development of j2's one-day Workshop for event professionals titled I'm Responsible for WHAT?! Launched in early 2014, j2's first sold-out Workshop in March garnered praise, with 100% of survey respondents indicating that the Workshop had prompted them to change their event practices.

Sharing learnings from her long events career, Joanna is lead presenter of I'm Responsible for WHAT?! training other event professionals to become more aware of their paperwork compliance obligations as relevant to statutory and regulatory requirements.

our industry colleagues

We surround ourselves with the expertise required for each event. j2's experience in delivering large-scale, complex events in Queensland has enabled us to develop an extensive pool of highly talented and reliable industry colleagues from which we draw regularly.

Given the large number of events coordinated by j2 annually, we are also able to negotiate competitive pricing on supplier services.

It may be of interest to know that clients engage j2 for our time and devotion to their event. We do not take commissions (load bills) from third party suppliers (eg audio visual equipment, timing equipment, infrastructure and theming).

On occasion clients require j2 to manage accounts administration (contractor payments). We can include this service in our fee proposal upon request. (For more information about j2's menu of services and solutions, click here.)